A Complete Guide for Best Time to Post on Social Media

As social media marketing is emerging day by day, businesses can get the most advantage of it as it can improve the conversion rates and further bring more possibilities to interact with more and more customers.

If your business motto is to create a superb benchmark, then a solid social media strategy can help you increase awareness and get the most exposure for your brand.  

One of the most important things you consider to push your content to the next level is to post it on the social networks to get the most traffic, engagement, and ultimately to enhance sales of your product or services.

For that, you should primarily keep the focus on the timings as and when you should be publishing your post on various social media channels.

Having said that, knowing the best time to post on social media for engaging more audiences requires the combination of high-quality content and effective tactics both at the same time.

As social media algorithms are rapidly evolving, marketers need to consistently stay updated for that and adapt as and when there is an algorithm change.  

So, if you are a marketer, then you would surely want to know about the social media algorithms and how they exactly work?

First, let us understand the importance of the social media algorithm

Being a marketer, you might know that there are loads and loads of social media images shared, posts, and videos published every now and then.

This means hefty of content is there on social media platforms.

With such enormous data sharing, it becomes of utmost importance for the social media algorithms to take care of all this vast amount of content deliverance to what the users want and eliminating the low-quality content.

Now, if you are a social media marketer you should be aware that how the influence of organic and paid content (offered through social ads) can have a higher effect and how the social media algorithms prioritize that.

The best part of social media algorithms?

They function to deliver the related content to users based on their machine learning capability.  

This way, social networks are clear about considering the high-quality content on the top of their social media platforms.

Further, moving ahead to the social media with their “best times to post”, you can easily figure out the best times that would work for you with this simple and step by step guide!

So, without any further ado, let’s make the most out of this best social media strategy for the best time to post on social media.

Let’s get started!

Considering the several social media channels

The Best Time to Post on Facebook

Facebook has captivated the world of social media and has remained on the top for over a decade now. So, it’s obvious for you to gain the reach for the audience over Facebook.

Even though there are various studies and research based on when is the best time to post on the most renowned social network like Facebook, the results for each of the studies varies.

But to start it from the prominent social networks managing and scheduling posts platform like Buffer, in their study Best time to post on Facebook shows that the right time to post to Facebook is between 1:00 pm to 3:00 pm during the weekdays. 

Especially on Thursdays and Fridays, they saw the engagement rates with booming hype of 18% higher. 

Here’s what similar other sources suggest the best time to post.

• As for the Hubspot is concerned, they suggest the best hours to post on Facebook are 11:00 AM to 12:00 PM during the lunchtime as they found higher click through rates. Also, the posting hours between 3:00 Pm to 4:00 PM works best for B2B, B2C, software, and other organizations on Thursday to Sunday as the best days to post on Facebook.
• Social media automation platform like Hootsuite suggests the best time to post on Facebook is between 12:00 pm to 3:00 pm on weekdays.
• As far as the TrackMaven is concerned, the appropriate time for posting on Facebook is at 8:00 PM EST (Eastern Standard Time) on Thursdays.
• CoSchedule shows the best time to post to Facebook with the hours depending on the various B2B, B2C, Software, Healthcare Business, and media companies where most of them show the best time to post on Facebook between 1:00 PM to 4:00 PM during weekdays in common, while in case of media companies the time varied.

Keeping that aside, when you post to Facebook, you would be competing with plenty of other posts, so the quality of the content on your post would also matter along with the time to post.

However, you need to figure out the best time to post on Facebook by yourself depending on your relevant industry niche audience as and when they stay active on Facebook and are likely to engage more in your posts.

Better yet you can easily find it out with your own study gradually over time by using Facebook Insights would be the best place to start.

The Best Time to Post on Twitter

Just as Facebook, Twitter is second to none best social media platform that is a great network and works best as it is a social network to get more audience engagement for your published tweets.

When it comes to twitter at the time of posting you should highly consider the location of your audience.

Let’s say, for instance, your tweet in the U.S (United States) may not show the same results for Europe. So, you should keep in mind when you are posting in two countries, then you should consider posting times based on their time zones.

Even for the U.S (United States), you should better schedule the posts based on its different time zones like (Eastern Standard Time, Central Standard Time, Mountain Standard Time, Pacific Standard Time, AlaskanStandard Time, and Hawaiian Time Zone.

If you have a value-added and engaging content for your tweet, then you can simply post as many numbers of tweets to get more audience engagement.

Here’s the best time to on twitter:

• According to Sprout Social study findings, the best time to post on twitter for Global engagement remains from early in the morning from 8:00 am to 4:00 pm from Monday to Friday. The best peak times are on Wednesday and Friday at 9:00 am
• Hubspot shows that the most suited time to tweet is between 8:00 am to 10 am and 6:00 pm to 9:00 pm. The best peak time for B2C companies to tweet are weekends, and for B2B are normal weekdays

Further, you can make use of twitter analytics to get a better analysis of your twitter stats.

The Best Suited time to Post on LinkedIn

LinkedIn is a more relevant social media platform when you want to target a more specific industry niche audience. It’ a great platform to build a professional connection by connecting with colleagues and professionals that can help you improve your brand visibility. 

LinkedIn is specifically meant to focus on a professional audience. Besides, LinkedIn can prove to be an appropriate platform for strategies for lead generation. 

On the other hand, when it comes to B2B, LinkedIn can prove to be a boon to convert more prospects into qualified leads.

Here is the most suitable time to post on LinkedIn: 

• As far as posting on LinkedIn is concerned, Hubspot study finding shows that posting time between 10:00 am and 12:00 pm on weekdays works best as professionals tend to be active during those hours.
• Their study also defines that Wednesday as the most suitable day to post on LinkedIn.
• Simultaneously, the other study findings like Search Engine Journal found that hours between morning 8:00 a.m to 3:00 p.m tend to get more engagement.

Having said that, you should also keep in mind about creating compelling content and to post and the above-mentioned time to post to get the most engagement from LinkedIn.

Perfect Time for Posting on Instagram

Instagram is becoming widely popular and is evolving at a rapid pace. As we know about Instagram as a popular social media network, it’s app is used widely on mobile devices on a daily basis.

Instagram has built its benchmark for pushing the brands to the next level. Further, the Instagram algorithm is meant to provide you the fresh content that people will most likely engage with.

Here are the best times to post on Instagram:

• As per the Hootsuite study findings, the most suitable time to post on Instagram is between 12:00 p.m to 1:00 p.m (Eastern Standard Time), Monday to Friday. They also mentioned that the results differ depending on the various industries.
• Hubspot study shows the best time to post on Instagram for various industries is 1:00 p.m and 5:00 p.m. For the B2B companies have a higher click-through rate between 12:00 p.m to 1:00 p.m, 5:00 p.m to 6:00 pm and 8:00 p.m to 9:00 p.m, posting on Friday as the best day.

How to Automate your post schedule

If you want to make use of an automated social media post scheduling tools where you can post to all your social channels and get the advantage of in-built analytics to view which timing shows the best results for your scheduled posts, then you can simply make use of the tools like Hootsuite, and Buffer that provides you the seamless features to publish your content with an auto-schedule option on popular social networks along with many advanced features that can help you to boost your post engagement and click-through rates on various social networks.

Final Wrapping

That’s all, in the end, after going through this informative article, you can easily figure out the best time to post on social media. Do keep in mind that post time that works for someone else cannot work in the same way for you as different countries, niches, and people’s interests may vary. 

Mostly, you can make utilization of the analytics offered by most of the popular social media platforms that can give you a better glimpse of your audience, and at what time they remain mostly active.  

If you liked reading this article, then just share it with more people in your network so that they can work towards defining a social media strategy that works!