In today’s competitive era of online business, a bounce rate plays a crucial part in any of the niche sites. The same goes for a website where having a minimal bounce rate is a great thing.
So, if you want your website visitors to stick around your site for a longer time then considering a bounce rate will help you to benefit from more conversion.
Just keep in mind, a lower bounce rate (%) is better!
Let’s take a look on the down points to get a closer look on the Bounce Rate
It doesn’t matter if your site receives a huge number of visitors and traffic if a large number of those folks just take a glance and close the tab.
When they navigate to another page without interacting with any part of a particular web page, if so is the case then it’s time to have a deeper look at your website bounce rate.
It’s as simple as that, a higher bounce rate means the visitors tend to leave your site without interacting things like (content, clicking on buttons, navigating to other pages, etc.)
Now, that’s a bad sign and you don’t want it either to let go of your site visitors just like that, isn’t it!
A bounce rate in Google Analytics is counted when a visitor of your site opens a single page and close it back quickly.
The Bounce rate can be measured as a single-page session divided by overall sessions.
A good bounce rate is when visitors interestingly navigates to your site pages and browse it more intensely.
Have a look at the image below for a website having a higher bounce rate which is above 80%.
You can Check the Bounce Rate directly from your Google Analytics Account verified for your website
To have a look at the bounce rate into your Google Analytics account, you can acquire the bounce rate from various data points. Some of them are as given below:
Go to the Behavior>All Pages> Bounce Rate (Displayed on the right side followed by Entrances).
There are other few places where you can see the bounce rate related to channels, source/medium, and Adwords>Campaign to see your Adwords campaign fare.
So, What is the Win back method to reduce a bounce rate?
Certainly, you need to drop-down the bounce rate percentage % number to as low as possible. But the bounce rate (%) naturally depends on the industry or your site’s goals. For some sites, a bounce rate of 30% might be considered as good while for others 40% might be great.
To check the percentage (%) of the bounce rate of your site, you need to deep dive into your Google Analytics account.
Here are some of the effective ways to reduce the Bounce Rate of your site considerably.
As a webmaster, you need to pinpoint on providing a great user experience to your website users. To effectively improve the user experience, your website visitors must find the following things and go through.
Page speed is equally important for your site as the visitors/users will leave your site if they find that your site takes time to load.
To check and test the time to load for your website you can simply test your site page speed performance with the online tools like Google Page Speed Insights and GTmetrix.
Now, when it comes to improving your website pages performance then you can try out compressing some higher sized images using the above-mentioned page speed measuring tools.
The quality of your content should be relevant and provide useful information to your site audience. Visitors tend to show more interest to content that is easy to read, make sense to them and provide some valuable info that they might be looking for.
Some of the tips to display good content includes:
Targeting an audience can have an immense amount of impact on your website bounce rate.
Once you figure out what your industry niche should exactly be, then that will directly help you to narrow down your audience and pinpoint their needs.
Usually, it’s better to have an audience that highly engages in your website than the one that just visits once and doesn’t give a damn about your content!
The navigation structure of your site plays a vital role. So, try to keep it as simple as possible and easy to navigate.
Else, if your site visitors find it hard and complicated to navigate throughout your site than they would get frustrated which may result in a higher bounce rate.
Mostly, users love the site that facilitates search bar, sticky menus bar, and sidebars to easily direct site visitors to the other useful content of your site.
Once you tackle your site visitors and their interest in your site content as well as the other mentioned things above, you will be able to reduce the bounce rate leaving with great impression upon your site visitors.
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