When you search for any shopping items on the Google search engine, the foremost few things you can see at first is the Google shopping Ads.
With that being said, Google shopping has become a necessity both for companies and shoppers. Especially for the e-commerce business owners, it has become essential to engage more and more visitors than to convert them to qualified leads with the use of Google Shopping.
Google Shopping Ads is what the users are more likely to see as it involves product images, price, SKU’s, and product description from your online e-commerce site.
Hence, if you want to give your audience a shopping experience and reach your customers across Google than Google Shopping Ads can be a sure bet to go for!
In this article, we will deep dive into properly using Google Shopping for your online e-commerce store.
How does Google Shopping Ads differ from Search Ads and Display Ads?
When we talk about the Google shopping Ads, then shopping Ads appears on the web search and shopping search on the Google search engine.
Similarly, the Search Ads are also shown on the web search but in the form of text Ads. That means, the search ads doesn’t let you to display ads with images.
On the other hand, with the use of Google Display Ads, Google lets advertisers place their ads on various websites such as blogs or news sites across the internet.
Have a look at the image below!
How to get started with Google Shopping?
Google Shopping is powered by Google Ads and Google Merchant Center.
To clear the things about Google shopping, you get to get clear about the Google Merchant Center and its usage.
Let us first understand, what exactly is Google Merchant Center?
Google Merchant Center
Google Merchant Center lets you to get the product info of your shop available to the shoppers across Google.
On the contrary side, Google Merchant Center can help you to make sure that your product info is accurate such as product price, description, and the availability of the stock is accurately shown to the buyers.
Creating a Google Merchant Center Account
Creating a Google Merchant Account is free of cost. One of the important aspects of creating a Google Merchant Account is to ensure the data feed from your e-commerce site.
You can get it done by giving access to your login details of Google Merchant to the webmasters.
Set the data feeds correctly and on a regular basis as Google tends to prefer the fresh data.
Google Shopping Campaigns on Google Ads
After you have set the Google Merchant Center account and add the products on its feed thereafter, its time for you to get back to your Google Ads account and get your ads up and running.
Linking Google Merchant Account to your Google Adwords Account
There have been so many quests about not having the option for data feed directly into your Google Adwords account.
The reason being the Google Merchant Center acts as a mediator to access your data feeds, and ensuring that your data format is appropriate.
In turn, linking your Google Merchant Account to your Google Adwords Account is a two-step process as you need to verify the accounts by sending the approval request from your Google Merchant Center account to your Google Adwords account.
Displaying Shopping Ads on Google Search Results
Before we begin with this, let’s face it!
The one thing you always want for your shopping ads campaign is the urge to have more and more sales from your shopping ads campaign, right?
That’s correct, when you are creating shopping campaigns; you want to promote your products by providing users in-detailed information with your product-related info.
Describing your product would let the audience know of what you are selling before they click your ads as and when users click your ads, it would cost you money.
Now that you know the Shopping Ads, there is another type of
If you know it or not there are two types of Ads when it comes to shopping ads
Let’s take a brief look at it!
The standard shopping ads campaign allows you to select your products, let you bid, and for targeting. Those ads will probably be displayed on Google search network which is generally referred to as Google shopping Ads.
Standard Shopping Ads displays the specific products.
Creating a Showcase Shopping Ads
To show ads for the multiple products than showcase shopping ads is what you need to choose by entering the maximum CPE (Cost per Engagement) bid. Hence, when anyone expands your showcase shopping Ads and spends time within the Ad than that is how the engagement takes place.
Finally, when everything said and done, Google Shopping will let the shoppers search for what they want with the products they want for different brands on a single screen.
Hence, if you are running an e-commerce site and if you haven’t yet added your physical products to be advertised on Google shopping, then you should consider running the Google shopping campaign as it can help you to improve your leads and sales and can boost your website traffic as well.
If you found this article insightful and useful to read, then let us know about your takes on Google shopping Ads in the comment box below.
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