There are a lot of post articles that have been published over the vast internet in recent times.
Time by time, as the new articles are written and published, there is a higher chance for your older posts to lose a drastic amount of traffic.
When it comes to professional blogs, the best-performing blog article contains a bunch of content. At the same time, it is equally important to keep on publishing new content that can draw your visitor’s attention!
Having said that, make no mistake about it, that not just the new bloggers, but even the professional bloggers aren’t utilizing their old blog post to its fullest potential – They didn’t seem to care much about their older post, and that is where the problem lies.
As for the older posts, if brought it back to life again, they can bring an enormous amount of traffic!
So, here in this post, we will walk you through the effective tips and strategies that can help you to boost more traffic through your old blog posts!
Let’s dig into it!
Take care of the internal linking!
Well, one of the most crucial parts of strategizing your blog’s success is to take into consideration the internal linking in your blog article.
Hence, it could be better if you strategize for linking to your older blog article whenever possible to your other relevant blog posts!
On the other hand, when you link your older blog post to the relevant post, it would help you to build a better internal linking structure for your blogging website, and rather it will also give your visitors a better UX (User Experience). Don’t you think so?
That is why it is great if you keep applying the internal links that redirect to your old posts.
Sharing old content on social media at a timely interval
This is yet another best way to boost traffic for your older blog post.
Sharing your old post content through the social media channels at different times of the day can help you to increase your old blog post with significant traffic.
Social media networks like Facebook, Twitter, LinkedIn, and more can prove to be an effective way to drive more traffic to your old blog post.
For WordPress bloggers, making use of the WordPress plugins like Revive Old Post can actually help to keep your old post content alive!
Keeping your old blogs Updated and Republishing them!
This option is by far the best one as updating your old articles and then republishing them can actually work to boost your old post traffic. If you are wondering how?
Then, think about it like, let’s say, for instance, time by time, your blogging site may have a lot of new readers that are not aware of your old blog post. Some of them navigated to your old post, but as the content over there may seem too old and cheezy, they won’t show any interest and ultimately leave without reading it further!
In such a scenario, updating your old blog content before republishing it becomes more important! Better yet, you can try updating things like your featured image, or maybe adding up newly fresh infographic images or editing your content by replacing the outdated stuff from your older blog post!
Hence, if you keep on updating and republishing your older post, then you can have a higher exposure with a higher number of visitors looking at your old post with the updated content.
Reindex your blog post in Google Search Console
Google Search Console can prove to be a major tool that can help you bring up a significant amount of traffic to your old blogs.
Now, what it does best is that you have to index your URL’s of the old posts! For that, you will require access to the GSC (Google Search Console) that is also known as the Google Webmaster tool.
Every time you have a new blog post on your blogging website, your older blog articles will have less significance, so you got to keep those older post URL’s updating reindexing at a timely interval!
All you need to do is to go to your Google Search Console account, where on the top side, you will find the search bar where you need to place your blog post URL. If your URL has no change, then it will display as URL is on Google under the URL Inspection.
So, if you want Google crawlers to crawl your updated post, you need to make sure of clicking on REQUEST INDEXING.
That’s all you need to do, and gradually you will be able to see enhanced traffic for your older blog post.
Email to your Subscribers about Updated Blog Post
Now, when it comes to gaining your older blog post traffic, you better keep sending newsletters to your email subscriber list.
While shooting the newsletters to your subscribers, you need to keep in mind for using different subjects other than what you used previously to avoid your emails going to the spam list!
Hence, every time you have updated an older blog post, do let your subscribers know about the same as your subscribers are the ones that you can easily rely upon and vise versa!
List your most noteworthy blog posts!
One of the most impressive things you can do is to have a checklist of your older blog post that has remained popular over a while!
As and when you finished with listing your most prominent blog posts, you can try increasing the length of those old blog posts with some value-added and relevant content.
By doing so, you are not just strengthening your blog post content, but on the flip side, you are also adding up some new information that your readers will probably love to read!
Custom archive pages and Deleting Spam Comments
There is nothing that stuck worst rather than reading spam comments for a blog post. So, you should go to your older blog posts and check out for the spammy comments. As soon as you see those spam comments, you should directly keep on deleting the spam comments on the fly to maintain your blogging website’s credibility!
On the other hand, you need to ensure about showcasing your older blog post with the archive page with the specific tag, categories, and type.
If you are wondering why to do so?
Then, imagine that you are publishing tons of blog posts for your blogging website.
For every release of your new blog post, your older blog posts become hard to find. So, it becomes of the utmost importance to bring those older posts back to life that can be done by displaying them on custom archive pages.
Finally, when all set and done, after going through all the tips and strategies mentioned above, you can easily apply them to your blogging website and be able to boost traffic to your older blog posts.
We hope that this article has helped you to learn more about reviving your older blog post and to get them a higher search engine visibility as well! Keep sharing it on your social networks if you found it useful and worth reading!