Rich Snippets has paramount importance in Search Engine Optimization and is dominating SEO for the past few years now.
But to take a deeper look, you need to understand how Google’s machine learning algorithm considers rich snippets as a significance in the SERP (Search Engine Result Pages).
The FAQ (Frequently Asked Questions) and Q&A (Question and Answer) can help to act as a customer support content where your website’s most important information can be structured with a “Schema markup” providing a significant opportunity to enhance your website overall SEO performance.
To understand the concept of the featured rich snippet, you got to get a better acknowledgment of the “schema markup”.
FAQ Rich Snippets
A Frequently Asked Question (FAQ) rich snippet is a type of structured markup which helps to showcase Question and Answers in the rich snippet in Google SERP.
A structured markup can be done by the webmasters, hence the users can’t change what’s there within the Feature-rich FAQs.
Have a look on the site without a FAQ markup
Now, that looks simple, ordinary, and plain.
In contrast, here’s how a website with a properly made FAQ rich snippet would appear on Google SERP. It appears in the form of the FAQ series in the drop-down format. Check the image below!
That’s a whole lot of information that a user might be looking for!
A Q&A snippet appears in a Q&A form but unlike FAQ, users can submit responses and answers to the questions by themselves.
It can be widely used by the forum community sites and other online message boards where users can ask a question and community can submit answers.
An example of it can be Quora, Moz or Q&A Forum platform such as Reddit.
To enhance the user experience, Q&A schema must include a URL of the individual answer as recommended by Google.
How to Create and Add an FAQ and Q&A Snippets
You can create the FAQ and Q&A snippet using some handy instructions, a great thing over here is you won’t require any advanced coding skill for that.
You can simply use the “Google Structured Data Markup Helper” if you aren’t a tech-savvy person.
There you can easily structure a data to the webpage by inserting the code that you get from the markup after adding the structured data to the webpage for your FAQ and Q&A.
Then you will get the code with markup which you need to put it on your website.
An instruction of where to insert the code would be mention after you finished the “tag data” step. Check out the image for the structured data markup helper.
If you are well-versed with coding skills then you can manually create the FAQ and Q&A schemas from FAQ Page Schema Generator like “Matthew Woodward”.
If you are having a WordPress website, then you can use plugins like “Structured Content Plugin” which offers to add five structured data elements like:
Further, the plugin works fine with the Gutenberg WordPress page builder.
How-to is another new schema type that can be used to get better exposure for the articles that contain instructions.
A How-to directly walks users with some steps from starting of the instructions till the end of the step. In short, a complete step-by-step type of short guide.
Let’s say for instance, How to write a recipe like a professional? Or How Do I make my recipes? Have a glance at the below-given image!
Tips for implementing the FAQ Schema
Here are some of the tips on how you can easily implement the FAQ schema.
If you want to check Google’s Rich results test then you can test it from Google’s Rich Result Test to ensure if the markup is valid or not.
Hence to apply the FAQ, Q&A and How-to have become an essential part of Search Engine Optimization (SEO). Even though many of them are not using it widely, having a proper utilization of the above-mentioned snippets can make a significant impact on your CTR (Click Through Rates) and your overall SEO tactics.
Have you got any other rich snippet methods in your mind? Just let us know in the below comment box, we will keep updating it on our future posts!