A Realistic Approach Of SEO Strategies to Drive Traffic with a Higher ROI!

Getting ahead of competitors and to be on the top of SERP (Search Engine Result Pages) is a crucial part of SEO!

Whether it’s about driving the traffic to a website or if it is to get a higher Return On Investment, building proven SEO strategies by following the Google algorithm updates like (Google Panda, Penguin, and Hummingbird) is equally important from getting rid of Google penalties affecting your website domain and page authority.

SEO Strategies that draw the target audience’s attention and persona of website visitors are linked to useful content creation such as blog articles, in-depth guides, social media and web page content that gives value to the readers.

So, to understand the SEO Strategies let’s step ahead with some of the effective techniques of SEO

ON Page SEO Activities

The standards of On-Page SEO has changed significantly over some time. Google is rapidly enhancing its algorithm to show up the best search results.

So, to ensure a better outcome for your On-Page SEO strategies, make sure to follow the SEO activities list below to get a higher google ranking!

1. Keyword Research

Keyword research is the heart of On-Page optimization were fetching the phrases and words that people use to search on the search engine is the ultimate goal.

SEO tasks begin with the Keyword Research which even contains finding the content topics.

Google Keyword Research tool can help you fetch the keyword ideas as the data showcased on Google Keyword Research Planner directly comes from google and they are exact.

Google Trends will show the significance of your keywords, whether they are having a rapid rise or going down.

Google Suggest is a better way of getting keyword suggestions.

Targeting long-tail keywords can make a higher conversion and they are also less competitive which makes them easy to rank on SERP (Search Engine Result Pages).

Pro Tip: On clicking any of the “Searches Related to” on the bottom of the Google search result page will give you a list of keywords related to your search. Those are the keywords that a lot of people search for.

2. Meta Tags

Indeed, the essence of your On-page SEO activities begins with:

Title – Start your title with the use of your primary keyword followed by modifiers like “2019”, “Steps”, “Guide”, ”Top” to make it a long tail target keyword phrases.

Meta Description – Ensuring the use of your target keywords on the meta description is as important as implementing keywords on title.

Heading Tags – Wrap up your H1 tag with the title. The H1 tag followed by H2, H3…H6 is your headline tags. Keep your heading tags well optimized that shows meaningful relevancy to the rest of your webpage content.

Pro Tip: Make the best efforts to write effective meta tags keeping aside to rank on google search. Users like to read more sensible and unique content.

3. Optimizing Images

Ensuring the use of Image alt text in your image file names with the targeted keywords is a great way to boost your targeted keyword visibility.

Example: Alt text = “On-Page SEO” Image name

Pro Tip: Keep your image name same as the targeted keyword eg: on_page_seo.jpg.

4. Google Webmaster Tool (GWT)

One of the most effective ways to see your site’s performance is through the use of Google Search Console. A tool that aims to track your site performance.

Google Search Console lets you to:

• Analyze keywords that bring the maximum traffic to your site.
• Check the clicks and impressions in regards to the web page.
• Submit a sitemap and update them periodically whenever your site has any modifications.
• Fix the errors related to your website.
• Monitor from which countries you get the most clicks and impressions.

Google Search Console has a lot more options to enhance your website performance.

Pro tip: Google Search Console’s fetch URL option will only render the page that you want google webmasters to fetch.

4. Measuring Page Speed

Google page speed Insights lets you know about how well a web page is performing for your website.

Various factors are used to measure the page speed that comprises the data of a web page of a site based on important speed metrics like:

• Fully Loaded Page – Evaluate how long it takes to load the complete resource on a page to load.
• First Contentful Paint (FCP) – Estimates the time taken to load the content on your page and web page resources.
• Time to First Byte – Time taken by a browser to obtain the first byte of information from the webserver.

Pro Tip: By compressing and cleaning your code for CSS, HTML, Javascript, compressing Images and other codes will help you to improve page speed.

6. Secure Website with HTTPS

Secured Hyper Text Transferred Protocol (HTTPS) is being developed to show the authentication and security to avoid unauthorized access to confidential information.

HTTPS jointly works with the protocol of SSL (Secured Socket Layer) to transfer the data risk-free and safe.

As Google stated to boost the ranking of HTTPS over HTTP websites a few years back, having an HTTPS proves to be the best practice for a website.

Pro Tip: As Google has updated the use of Https sites and its reporting to appropriately manage them by Google Webmaster tools, switching from Http to Https site will surely pay off!

7. Mobile Responsive

Google started penalizing the website that is not mobile-friendly a few years back.

Google is continuously trying to diminish the sites that are mobile-unfriendly in their future updates.

So, having a completely responsive design is a must for any website.

Pro Tip: As per the trends of more and more users using mobile devices more often than the desktop/tablet. Assuring a mobile responsive website design will worth it for your site.

8. Google Featured Snippets

Featured snippets have overcome the users’ search intent to answer their questions quickly in no time!

Once your brand gets the featured snippets, it will get appeared on the Google top result above the organic search results and gets an extra brand exposure.

The answers of featured snippets show up in a box with both images and text within.

Additionally, featured snippets increase the Click-Through Rates (CTR) and tend to increase traffic.

Things to consider to get your brand appeared as featured snippets:

1. paragraphs – Small content showing valuable pieces of information will increase the chance to appear on featured snippets.
2. Table – Use of well-formatted and simple structure with some brief facts will allow google bot to pick up data from it.
3. List – Make sure about the usage of subheadings tags like H1, H2 while highlighting your steps or actions.

Off-Page SEO Activities

In general, Off-Page SEO focuses on:

• Authority – The authority of the web pages can be sum up with two main factors and signals of content relevancy and external citation authority.
• Trustworthiness – The higher authority of a site defines the trustworthiness.
• Relevancy – Getting a link from a highly relevant site shows a great value and influence the visitors.

Simultaneously, building natural links and with the use of White Hat SEO tactics are key aspects.

So, getting more exposure of a site and to have a better outreach keep on enhancing the below Off-page Optimization activities:

1. Link Building

Internal Link Building – The links that target to another page of the same website or domain is internal linking. Make sure to take care of the following things while doing internal linking for your website.

Interlink to all your target landing pages.

Placing links on the home page of your website.

Effectively utilize the flow of link juice by maintaining the ratio of links to the web pages.

External Link Building – If you link on to another website or if another domain link to your website page then that would be referred to as an external linking. Consider the below things as the best external link building practice:

Linking domains authority plays a huge role and a ranking factor as well.

Building a Do-follow link instead of no follow will make a great impact on the search engine.

Links from the related topic to your web pages point out more Link relevancy.

Pro Tip: Fixing the broken links and 404 error pages will generate trustworthiness for your site.

2. Creating Effective Infographics

To draw the attention of the audience, a lot of compelling content marketers use interesting infographics to drive traffic and to engage the visitors on site.

Also, Infographics offers a better content visualization to the audience and people tend to respond better.

Infographics are also a great way to grow the email list!

3. Business Directories

Business listing platforms related to your industry niche can build a websites local presence.

To gain a local presence of your company website, having your website listed on all the major business listing sites can improve your site reputation, rankings, and business outreach.

Business directories types consist of :

• Industry-specific Data Platforms.
• Data Platforms with local businesses.
• Precise Geographic location related platforms.

Pro Tip: Business directories will help you drive traffic related to your industry.

4. Guest Posts

Guest posts pave the way for writing and publishing an article on other relevant websites.

For that, submitting the right kind of blogs for guest posting is the key goal. So, make sure to deliver the content related to your industry or niche by outreaching the blog site owner.

Generally, the guest blogs focus on:

• Backlinks building to your website pages.
• Drive traffic to your website that has related content topics on your website.
• Allow your industry niche audiences with relevant useful content to read on the guest blog sites.

Key Takeaways

Ultimately, once you strategically evaluate all the above On-Page Optimization and Off-Page Optimization and other SEO strategies, your site will be able to drive not only traffic in quantity but you can get the quality traffic with higher conversion rates.
Thereby, leading a better conversion means you get an assurance of having a higher ROI (Return On Investment)